Tag Archives: hubspot

How did Google Became a Multi-Billion Dollar Company? Adword PPC

What is adwords, how does it work, who uses it, how efficient is it, When it comes to Search Engine Marketing, AdWords is Google’s advertising system in which advertisers can bid on keywords to increase the chances of their ads being clicked in Google’s search results. The details of AdWords auction style, bidding process, and […]

From Their Pockets To Yours: Inbound Sales

The traditional routes for sales and marketing systems (known primarily as outbound), tend to be expensive, interruptive, and not targeted. Some of these techniques include cold-calling, print advertising, T.V. advertising, junk mail, spam, and trade shows. In today’s age of technology putting too many eggs into outbound can be a poor decision in diversifying marketing […]

Dead or Alive: Email Marketing Lives

Reasons Why Email WORKS from HubSpot There are more than 3.2 billion email accounts today. 95% of online consumers use email; 91% check email at least once a day. Email has longer lifespan than social media. 77% of consumers prefer email for marketing communications. Email lets you be highly personal. Email marketing has an ROI of […]

Cheaters Guide to an Effective Landing Page

Mashable: How to Drive Successful Customer Acquisition Initial point of contact from Alexis Anderson make it clean and simple-to-use offer a clear call to action and robust incentives design attractive, click-ready incentives When it comes to creating an effective landing page you need to have an attractive headline. That is the first thing traffic sees. […]

How to Encourage Customers to Come to YOU? Inbound Marketing

Inbound vs. Outbound. Times are changing. What will happen next? First lets define inbound marketing. Inbound Marketing is defined as a marketing strategy where businesses implement tactics to “get found”, or as we say, “get spotted” by customers. 5 Tips on Developing a Successful Inbound – Marketing Strategy by Shawn Cadeau Leverage online profiles (presence) […]