Monthly Archives: February 2015

Programmatic Ad Buying: The Future vs Native

I believe paid advertising is becoming more and more targeted with the abundance of data being collected. From Google to Facebook, the two major giants in paid advertisement have a pool of data from Google’s Search Engine and Facebook’s Social Media Platform. The data being collected can help businesses target people based on demographics, geographics, […]

Learn to Code: More Power to the Marketer who can.

Creating a full circle effect. Marketers are great at gathering data, transforming that data into information, and finding actionable implementations. From starting with a vision to using their business background to create a viable concept, the marketers have two major knowledge gaps that they need to have a basic understanding of within the chain to the final stage of promotion. This […]

How did Google Became a Multi-Billion Dollar Company? Adword PPC

What is adwords, how does it work, who uses it, how efficient is it, When it comes to Search Engine Marketing, AdWords is Google’s advertising system in which advertisers can bid on keywords to increase the chances of their ads being clicked in Google’s search results. The details of AdWords auction style, bidding process, and […]

How to Get to Google’s First Page? SEO

When it comes to learning about Search Engine Optimization, Moz provides a step by step guide to understanding how Google, Bing, and Yahoo work. Each search engine works on a different algorithm with hundreds of variables that push websites, pages, and documents to the top of the search results. Google works on the premise of […]

From Their Pockets To Yours: Inbound Sales

The traditional routes for sales and marketing systems (known primarily as outbound), tend to be expensive, interruptive, and not targeted. Some of these techniques include cold-calling, print advertising, T.V. advertising, junk mail, spam, and trade shows. In today’s age of technology putting too many eggs into outbound can be a poor decision in diversifying marketing […]

Dead or Alive: Email Marketing Lives

Reasons Why Email WORKS from HubSpot There are more than 3.2 billion email accounts today. 95% of online consumers use email; 91% check email at least once a day. Email has longer lifespan than social media. 77% of consumers prefer email for marketing communications. Email lets you be highly personal. Email marketing has an ROI of […]

Cheaters Guide to an Effective Landing Page

Mashable: How to Drive Successful Customer Acquisition Initial point of contact from Alexis Anderson make it clean and simple-to-use offer a clear call to action and robust incentives design attractive, click-ready incentives When it comes to creating an effective landing page you need to have an attractive headline. That is the first thing traffic sees. […]