Monthly Archives: January 2015

How to Manage Your Social Media with Hootsuite?

When it comes to managing your social media sites, Hootsuite is a fantastic software platform to use. With Hootsuite you can schedule posts and collaborate with others on the content you will be delivering to the public. Hootsuite is integrated with all the major social media sites, including Facebook, Twitter, Google+, Linkedin, Foursquare, WordPress, and […]

What You need to Know about having a great Social Media Strategy?

What is social media? Social Media by definition are websites and applications that enable users to create and share content or to participate in social networking. In this new age in technology everything can be communicated almost instantly. With real time reports from analytic tools, marketers can track their progress easily. Below is statistics on […]

How You can Create Good Content Marketing?

The corporate world… What makes content marketing?  When you add these three items together: content, social, and search. it equals content marketing. Content marketing by definition is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the […]

What is A/B Testing?

To optimize a site. You need to know how to a/b test. Here is a complete guide to learn how to a/b test. The way it works is all redirected traffic will be split in half and sent to two different sites layouts. With the additional data collected on engagement, views, bounce rate, and conversion […]

How to Encourage Customers to Come to YOU? Inbound Marketing

Inbound vs. Outbound. Times are changing. What will happen next? First lets define inbound marketing. Inbound Marketing is defined as a marketing strategy where businesses implement tactics to “get found”, or as we say, “get spotted” by customers. 5 Tips on Developing a Successful Inbound – Marketing Strategy by Shawn Cadeau Leverage online profiles (presence) […]

Why using Google Analytic can Increase your Rate of Success?

In this post we will go over the Importance of using Google Analytics, How Google Analytics works, The Reports they Offer, and How this Information can Increase your Rate of Success. From last night’s reading, “The Forrester Wave: Web Analytics,” author James McCormick highlights why using analytics has become an industry standard for a functional digital […]

Who am I? You ask.

A little bit about me. Name is Edward Cuevas I am the son of Gigi and Eduardo Cuevas Graduating Western Washington University spring 2015 Obtaining a Marketing degree and Economics minor Currently the Marketing Coordinator of AS Productions Why I find Digital Marketing important.  We live in the technological era ever since the internet boom […]

Day 2: Are We Not All The Same?

Daily Prompt: Be the Change What change, big or small, would you like your blog to make in the world?’ The change I want my blog to make in this world we live in is to create a progressive movement of caring community members that welcome people of all ethnicities, cultures, religions, and upbringings together to reach new heights of technology, opportunity, and personal and financial […]